Let's Do This: How two college friends got Serena Williams and Usain Bolt to back their business

  • Published on:  Monday, October 18, 2021
  • Sports booking start-up Let’s Do This is off to a running start, attracting investment from the likes of tennis star Serena Williams and Olympic champion Usain Bolt. Cambridge graduates Alex Rose and Sam Browne set up the platform in 2017, after a conversation at the pub about how difficult it was to find and book races. They say Let’s Do This is now the world’s largest marketplace for mass-participation sports, with 15,000 events, such as marathons and triathlons, listed on the platform. CNBC Make It’s Vicky McKeever spoke to co-founder Alex Rose about their journey so far, as well as plans for the future.

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