How did quietness become a sign of quality? [Advertiser content from 3M]

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  • Published on:  Wednesday, June 13, 2018
  • Absolute silence doesn't actually exist in nature.

    Even in the quietest of spaces, there’s still wind blowing, air conditioners humming, and birds chirping. But there's also a huge field of study devoted to quietness.

    Go inside a Minnesota facility that's devoted to studying the science of silence and find out how silence actually became golden.

    Paid content presented by 3M: https://www.vox.com/ad/17417806/history-silence-noise-headphones-anechoic-chamber

    Vox Creative - https://www.youtube.com/voxcreative

    Confused about branded content? The Vox Video team explains here: https://cnclips.net/video/FpKY9KaZJC0/video.html
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