The hidden war over grocery shelf space

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  • Published on:  Tuesday, November 22, 2016
  • There's a hidden market in the supermarket — Vox's Phil Edwards explains.Follow Phil Edwards and Vox Almanac on Facebook for more: to our channel! is a news website that helps you cut through the noise and understand what's really driving the events in the headlines. Check out to get up to speed on everything from Kurdistan to the Kim Kardashian app. Check out our full video catalog: Vox on Twitter: on Facebook:


  • Sierra LVX
    Sierra LVX  2 years ago +389

    I worked as an overnight shelver at superstore in Canada for a bit, and being the person that physically puts the products into the slots they pay for is nerve-wracking. In fact, food companies would send representatives to the store to check if we had put their product exactly where they wanted it. And next time you're looking at the price for oreos, look at the price tag on the shelf a little closer. There will be a 'f1' code, meaning 'face this number of objects', which is how many products are meant to be facing the front of the shelf. Sometimes there are f7' or f10' rows, and it made me go 'fuck that!" every time, having to squeeze every product as close as I could without it falling off. My old co-worker described it as mini real estate, and that is so accurate.

  • Stannis The Mannis Baratheon

    I keep thinking the video is over but it keeps going

  • C4nadian
    C4nadian  2 years ago +1916

    These are the vox videos that made me sub in the first place.

  • RancidMarshmallow
    RancidMarshmallow  2 years ago +1045

    "with generic bits"
    yup, that's my new motto.

  • Clide Gearden
    Clide Gearden  2 years ago +1618

    wow vox, you didnt state that you were sponsored by generic, im disappointed

  • Keerthana Gurushankar
    Keerthana Gurushankar  2 years ago +667

    What can I do to get my face on your generic icecream?

  • Cody'sLab
    Cody'sLab  2 years ago +1084

    "made by Walter White foods" lol

  • Ionlymadethistoleavecoments

    So VOX just made me weigh the ethical concerns of buying ice cream.

  • Groden
    Groden  2 years ago +1219

    This is why I subscribed to Vox

  • Shavone Granville
    Shavone Granville  2 years ago +388

    the face on the model of generic ice cream is glorious.

  • whitepiano23
    whitepiano23  2 years ago +231

    do we really need more war?

  • Fintan McGuinness
    Fintan McGuinness  2 years ago +305

    Is this true in the U.K.?

  • Fals3Agent
    Fals3Agent  2 years ago +894

    is there nothing that America won't turn into a war?

  • MeMe BigBoi
    MeMe BigBoi  2 years ago +177

    It's like gang territories
    Be careful you don't throw up signs in the wrong aisle

  • SkeleCrafter
    SkeleCrafter  2 years ago +81

    It's like Net Neutrality on shelves.

  • Lucy Hunt
    Lucy Hunt  2 years ago +528

    I wish at the end they would do a quick run down on what it's like in different countries.

  • Stanktatious D
    Stanktatious D  2 years ago +115

    5 million to put candy in front of a store!? Dam I need that in front of my house

  • Bro, Wtf
    Bro, Wtf  2 years ago +170

    i love this channel cause honestly they report things i didn't even know existed

  • The flamingsword
    The flamingsword  2 years ago +109

    War...... war never changes...

  • Tim Zarra
    Tim Zarra  2 years ago +211

    no wonder all the ice cream at the grocery store sucks. It's not a competition for the best ice cream, but a competition to see who can afford the shelving space.