Why Post Malone Is So Damn Catchy (HBO)

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  • Published on:  Saturday, November 10, 2018
  • Face tattoos, unkempt hair, and beer-swilling aren’t the typical blueprint for pop stardom. And yet, we still have Post Malone.

    He’s one of the most listened-to and inescapable artists of the moment, and his music has broken commercial performance records previously held by The Beatles and Michael Jackson. But for every Posty fan, there seem to be even more people confounded by the idea that he has fans at all.

    VICE spoke to Berkeley College of Music songwriting professors Kareem Clarke and Brian “Raydar” Ellis to discuss the Post Malone phenomenon. They credited his repetitive rhythms and melodies and strategic song structure as major players in his music’s popularity potential. Another advantage? His average singing voice.

    “You know, it's different from a Beyonce when she sings ‘Love On Top’ you know when she gets to the part where she modulates, in other words she goes from from one key to a higher key to a higher key,” Ellis explained. “When she's doing that, at a certain point the average listener is just not going to be able to follow, like they can't […] For artists like Post or artists like Rihanna, they tend to just work inside a specific, limited range of notes that complement their voice but also complement the average listener.”

    Looking at his music and persona in aggregate, it’s clear Post Malone is the beneficiary of a rare confluence of factors that almost predestine him for mass popularity. The formula is covering all his bases at once.

    His songs are easy for everyone to remember and sing. His music pulls from multiple genres without ever fully committing to one. He’s a pop star and a populist. He does beerbongs and he drives Bentleys.

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  • Daniel terentyev

    garbage race baiting vice back at it again

  • nickcon
    nickcon  yesterday

    Cool video. Until they threw the race card in for no reason.

  • Bad Hairlines
    Bad Hairlines  yesterday

    yo imagine actually getting triggered by an opinionated video about a pop artist that happen to bring in race for like 15 seconds😂

  • Tomasz Niezgoda

    nice, but exhausting editing

  • Rinzler380
    Rinzler380  yesterday

    He clearly is from the future”

  • Jade S
    Jade S  yesterday

    you know what is unique though.. stupid ass news channels using someone else's fame and success for a quick buck. This shit is truly original for real, good work fellas

  • Jade S
    Jade S  yesterday

    Youre trying to say that because his music is reptitive and diatonic its not unique?? Its not just about the notes its what you do with them . Tons of songs stay in key. nobody is saying he's mozart but hes unique, youre all tripping vice.

  • Allan Ren
    Allan Ren  yesterday

    stay in ur lane vice this is vox's job

  • Allan Ren
    Allan Ren  yesterday

    did vice literally credits posts succes cuz hes white?

  • J L
    J L  2 days ago

    Cuz his musics good duh

  • The Brown Connor
    The Brown Connor  2 days ago

    people love to be offended. lol
    post is dope af

  • Big Gansgsa
    Big Gansgsa  3 days ago


  • Walter Langkowski

    Alright who gave these two the hatoraid? I can make a playlist of Post Malone and everything he made and never hit skip one time. Also I enjoy watching his live covers of other people’s songs especially rock songs

  • Anastassia Fowler

    Media makes everything mundane and racial. 😑

  • Cheri Stuve
    Cheri Stuve  3 days ago

    I thought it was interesting how they broke the song down. I didn't realize that much went into a song

  • txniz
    txniz  3 days ago

    because he's a good artist smh

  • Krevin
    Krevin  4 days ago

    Love yah posty, keep rockin and doin you mate. I tip mah cigar to you

  • Rambo
    Rambo  4 days ago

    😂😂😂😂😂 vice is a joke now.

  • Brian Calderon
    Brian Calderon  4 days ago

    Not to hate on post but the song rockstar was ghost written by Joey bada$$ (underrated rapper).

  • Jack Smith
    Jack Smith  4 days ago

    vox???lol vice going to shit