Why Post Malone Is So Damn Catchy (HBO)

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  • Published on:  Saturday, November 10, 2018
  • Face tattoos, unkempt hair, and beer-swilling aren’t the typical blueprint for pop stardom. And yet, we still have Post Malone.He’s one of the most listened-to and inescapable artists of the moment, and his music has broken commercial performance records previously held by The Beatles and Michael Jackson. But for every Posty fan, there seem to be even more people confounded by the idea that he has fans at all.VICE spoke to Berkeley College of Music songwriting professors Kareem Clarke and Brian “Raydar” Ellis to discuss the Post Malone phenomenon. They credited his repetitive rhythms and melodies and strategic song structure as major players in his music’s popularity potential. Another advantage? His average singing voice.“You know, it's different from a Beyonce when she sings ‘Love On Top’ you know when she gets to the part where she modulates, in other words she goes from from one key to a higher key to a higher key,” Ellis explained. “When she's doing that, at a certain point the average listener is just not going to be able to follow, like they can't […] For artists like Post or artists like Rihanna, they tend to just work inside a specific, limited range of notes that complement their voice but also complement the average listener.”Looking at his music and persona in aggregate, it’s clear Post Malone is the beneficiary of a rare confluence of factors that almost predestine him for mass popularity. The formula is covering all his bases at once. His songs are easy for everyone to remember and sing. His music pulls from multiple genres without ever fully committing to one. He’s a pop star and a populist. He does beerbongs and he drives Bentleys.Subscribe to VICE News here: http://bit.ly/Subscribe-to-VICE-NewsCheck out VICE News for more: http://vicenews.comFollow VICE News here:Facebook: https://www.facebook.com/vicenewsTwitter: https://twitter.com/vicenewsTumblr: http://vicenews.tumblr.com/Instagram: http://instagram.com/vicenewsMore videos from the VICE network: https://www.fb.com/vicevideo


  • Jordan Schlansky  7 months ago

    The answer: he is THE nicest guy in the industry

  • napolly lod  1 months ago

    Totally agree!

  • Sidra Liaqat  2 months ago

    I wanna meet a guy like post one day

  • Mouthy Buddha  7 months ago

    This video was a really long backhanded compliment.

  • pahwraith  2 months ago

    @SquidCaps it's a pop song. Both everyone song is gonna be strawberry fields forever.

  • sherolled 27  2 months ago

    nah just a backhand

  • FScorpion678  7 months ago

    The race part came in so abruptly lmao

  • Kip P.  1 months ago

    because it's american

  • skankhunt42  2 months ago

    @Zabrak Do you know the stats on mix race couple ? They divorce and breakup way more than same race couple. You have way more chance to have a stable couple , with your own race...It's no't about skin color , but culture , it's a shame but it's the truth.

  • A Year Ago Today  7 months ago

    This is a vox video

  • SincerelyWilliam  4 months ago

    They're under the same company lol

  • Tech Freak  4 months ago

    @Gerome Manicia Facts don't care about your feelings.

  • Milan Thakkar  7 months ago

    Vox called. They want their video style back.

  • Dude Laser  5 months ago

    Milan Thakkar Vice. Vox. Whats the difference nowadays?

  • jakobion  5 months ago

    holy shit i thought this was vox lol

  • WordsAreLikeRivers  7 months ago

    of course you just had to throw in a comment about race. good job.

  • Justiniano Prds  1 months ago

    Drake and Cardi B are white? Will Smith is Filipino.

  • Kakay T.  2 months ago

    Vice is always about race

  • Michael Beavers  7 months ago

    Legit music snobs lol... Making it sound as if he's not a great artist. He writes, produces, sings, plays instruments. Post is great

  • Stephan Terry  2 months ago

    Nord why do they have to be racist? If 10 black artist do the same formula and the 2 that pop happen to be white they shouldn’t address that race may be a factor. It may be uncomfortable but it doesn’t mean that it’s not true.

  • tommunist10  3 months ago

    Michael got offended that the elemtary music theory went over his head, so now he’s insulting them lol.My guy, 8 year olds know what they’re talking about. This stuff is simple. The second they talked about modulation and theory you stopped listening and got angry. What they’re saying is the equivalent of 4x4=16.Stop being so insecure; it’s petty. Learn about music. Stop being stubborn - grow.

  • John Paul  7 months ago

    Ahhahaha, the problem is that he's wihte, got it.

  • Stephan Terry  2 months ago

    Why is it a problem to address race if it’s a factor?

  • Tech Freak  4 months ago

    @Wegar Monsen They just said that's weird that black artists making pop music weren't called pop as much.

  • Nathaniel Gallardo  7 months ago

    If you’ve watched five seconds of him speaking on the H3 Podcast you’d know he’s the biggest sweetheart on the planet.

  • Zman23  3 months ago

    tommunist10 I mean if you don’t like his music personally that’s fine but that doesn’t mean his music is bad lol

  • tommunist10  3 months ago

    Doesn’t make his music good

  • Ted Thomas  7 months ago

    Hey Vice, this literally isn't news.

  • Just_Me  1 months ago

    Vice isn't a news channel DUMBO.It's current afairs lol

  • Sandwich247  7 months ago

    @f quint Vice? Yeah.Vice News? Nah.